June 14, 2023
While quantitative data helps HR & Ops leaders analyze and dissect the outputs of a survey, deriving actionable insights often takes an in-house expert, aid from AI & machine learning tools, and time to gather enough data to identify patterns. On the other hand, qualitative data provides leaders with a golden lens into the challenges facing their frontline workforce in real-time. When open-text feedback is provided, be it from milestone check-ins, pulse surveys, or annual engagement initiatives, employees are telling their leaders exactly what is on their mind. No spreadsheets, no data analytics, just the employee’s truth in their own words.
However, that feedback doesn’t always provide all of the information leadership needs to take swift, targeted action. Sometimes, team leads need to dig a little deeper to get to the root of a reported problem, and sometimes, they need to open a confidential conversation with their employee to find a resolution.
Enter Conversations by WorkStep, a new way to build a dialogue with employees in response to open-text survey feedback where more detail is needed. HR and Ops leaders can now dig a little deeper, prompt additional feedback, ask the pointed questions that the survey itself didn’t cover, find an immediate solution, and close the loop with their employees once a resolution has been reached. Transparency is key, so Conversations are designed to allow managers to jump in as needed, reducing the time it takes to get an expert opinion and arrive at a meaningful result all while protecting the confidentiality of the employee.
Responses to open-text feedback are a great way to dig a little bit deeper into an employee-reported issue or concern. For instance, let’s say an employee responds to a safety-related question, claiming that there is an issue with one of the loading bays that could cause serious injury and that they have to change the way they work when using that bay to avoid getting hurt. This is fantastic feedback, and something that should be resolved as soon as possible once it blips onto a site leader’s radar.
This situation provides a great opportunity for management to open up a confidential conversation with that employee probing for additional information. There might be a dozen or more loading bays at this facility, so leaders can use this space to ask the employee to specify which one they are reporting. Additionally, they can ask the nature of the issue. Is there a metal shard that could cut someone? Can trucks back into the loading bay properly or is there a gap that makes it difficult to load or offload pallets? Is there an issue with the curtain door that makes it fall quicker than should be reasonably expected?
Conversations allow site leaders to go the extra mile, dig deeper, and get the specifics of reported issues. And, while the dialogue is ongoing, managers can close the loop with their employee on what steps have been taken to resolve the issue. Loop closure not only lets employees know that their feedback can drive change, but it gives them the confidence to share again in the future.
Another clear example would be if an employee responded negatively to a question asking if they had a good relationship with their manager. For this example, let’s say they ranked that relationship as a two on a Likert scale of 1-5 and when asked via a follow up question to elaborate they simply wrote, “Manager difficult to work with.” Alright, so we have an employee with low sentiment regarding their manager, indicating a strained relationship where they may not be confident sharing additional information for fear of retaliation.
Conversations protect employee confidentiality, providing them the space to voice their concerns openly without management teams seeing their name, unless they have opted to self-identify. Furthermore, since multiple managers can see open Conversations, there is an innate level of transparency which allows site leadership to get to the center of this problem without conflicts of interest. This combination of employee confidentiality paired with an open dialogue across the leadership team creates an ecosystem where swift resolutions can be made without the risk of strained relationships.
Here are some best practices to consider:
WorkStep Conversations open the door to a whole new way to communicate with frontline, hourly employees and find swift resolutions to problems as they arise.
While it can be tempting to open a full fledged conversation on every single open-text comment to fish for additional context, it is important to remember that there is a time and place for everything. Keep in mind that this feature is intended to dig deeper in situations where an employee did not provide enough information for employers to take meaningful, swift action in response to a pressing issue. Leaders should avoid opening a conversation in response to every instance of open-text feedback, be selective!
Conversations allow any leader to jump in to provide an update, ask a pointed question, or close the loop with their employee. There are many reasons additional members of the management team may be included. Sometimes they may have relevant expertise in the subject matter, other times they may have to be the one to approve an action within that department, and other times the most relevant leader may have been out of office when the issue was first brought to light and is entering the conversation later on. Either way, the employee involved in this dialogue will see which leaders are responding to them, which can become overwhelming as more voices enter the chat. Be cognizant of how many people are adding their insight and take a moment to ensure that only the most relevant leaders are looped in. Oftentimes, this means that leaders should not immediately open a conversation with an employee if they are not the one who can reasonably find the quickest resolution.
One way to avoid these situations is by keeping conversations short, to the point, and pertaining to the original issue at hand. Conversations should not be treated as an open support chat with an ongoing volley of reported issues and resolutions. If they are treated as such, leaders run the risk of inundating themselves with a constant stream of direct feedback. Furthermore, prolonged confidential conversations that tackle a multitude of issues over the course of days, weeks, or months inevitably run the risk of providing enough context to identify the anonymous employee on the other end. Of course, those are edge cases where a conversation was kept open well beyond its natural lifecycle, but leaders should be cognizant of that risk. Be concise whenever possible to extract the information needed to solve the immediate issue at hand before closing the loop with the employee on what action had been taken. Timely resolutions followed by loop closure allows leaders to close the case, protect confidentiality, and move on to the next issue at hand.
It’s crucial to be cautious about how Conversations are used. Here are some points to consider:
By following these guidelines and being mindful of employee confidentiality, Conversations can unlock the power of open dialogue, enabling HR and Ops leaders to address employee concerns effectively and drive positive change within the organization.
With the frontline employee engagement platform that delivers the real-time insights you need to take action, retain your workforce, and drive your business forward.
Tom Goyette, Product Marketing Manager | tom.goyette@workstep.com
Tom Goyette is a Product Marketing Manager at WorkStep. With experience in start-up and enterprise level SaaS and eCommerce organizations, Tom excels at managing and creating content, marketing, and analytics. Tom believes people are at the center of every great organization and is eager to share stories that highlights the value of the employee voice.